Cookies & Privacy Policy Details

INFORMATION RELEVANT TO THE PRIVACY POLICY OF Serve-ICE Limited
Serve-ICE Limited (hereinafter referred to as “Serve-ICE”, “we” or “us”) represented by the MD Paul Whatley would like to thank you for visiting our website and your interest in Serve-ICE.

The privacy and security of your personal details are of great importance to us at Serve-ICE. We would therefore like to provide you with some information about the personal data that is stored when you visit our website and what these personal details are used for. This Privacy Policy can be accessed, saved and printed out at any time via URL https://www.serve-ice.com/cookies-privacy-policy-details/. Changes in legislation or to our company’s working processes may require changes to our existing Privacy Policy so we request that you read the most current version.

1. VALIDITY
This Privacy Policy applies exclusively to the online services offered by Serve ICE Ltd, 113 Potters Lane, Send, Surrey, GU23 7AW, UK, which can be accessed via the websites https://www.serve-ice.com. All the websites which fall within the jurisdiction of this Privacy Policy shall be hereinafter referred to as “Serve-ICE website” or “our website”.

2. WHAT IS PERSONAL DATA?
Personal data means any information concerning the personal or material circumstances of an identified or identifiable individual (the data subject). These include for example your name, address, telephone number, date of birth or e-mail address. Information which we cannot link to your person (or only after an unreasonable amount of research because the personal data has been masked) is not regarded as personal data.

3. WHAT PERSONAL DATA DO WE COLLECT AND PROCESS?
The majority of our website can be used without giving any of your personal data.

3.1. CONTACT FORM
Should you wish to contact us using our contact form (via https://www.serve-ice.com/#contact), you will be asked to provide us with your name and e-mail address as well as the nature of your enquiry. In addition, you may provide voluntary information about your telephone number.

It is entirely your choice whether you provide us with this information; however, without this information we may not be able to answer your enquiries fully.

4. WHAT DOES SERVE-ICE USE YOUR PERSONAL DATA FOR?
Serve-ICE uses your personal data exclusively to offer you the most comprehensive range of services and to react to your enquiries as efficiently as possible. No other use of your personal data is made. Your personal data is not passed to Third Parties, nor is it used for the purpose of advertising unless you have expressly permitted us to do so.

4.1. CONTACT FORM
When you use our contact form, the data in particular referred to in clause 3.1 will be collected and processed in order to adequately fulfil your requirements with regard to information.

5. IMPERSONAL DATA, USE OF COOKIES, SOCIAL PLUG-INS AND ADROLL DISPLAY ADVERTISING
We do not generate any user profiles.

Information stored on our servers about customers will be only in the form of anonymous or pseudonymous data and used solely in the delivery of our varying services or for evaluation purposes. General information will be documented, for example when specific content is accessed, or which web pages are visited most often.

We insert so-called “cookies” (little text files containing configuration information). The inserted cookies serve the purpose of ascertaining the frequency of website use and the number of users. This is how we learn which areas of our website and other websites our users have visited.

The data stored on these visits cannot, however, be traced back to the user. All the anonymous data collected will not be matched to your personal data in accordance with clause 3 of this Privacy Policy and deleted immediately after the statistical evaluation has been completed.

Most browsers are pre-set in order that accept cookies automatically. You, however, may deactivate the saving of cookies or adjust your browser in such a way that it informs you before cookies are saved. Users who do not accept cookies may not be able to access specific areas of our website.

However, our website is generally open to users whose browsers do not accept cookies.

Facebook
is a social network operated by Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304, USA). If you visit our website with a Facebook plugin, your web browser with automatically connect with a Facebook server. Facebook transfers plugin content straight to your web browser, which embeds the plugin on the website so that Facebook can collect information on your web browsing and register the fact that you have visited a particular website. We have no influence on the data recorded with the plugin and we inform you appropriately of what we are aware of.

If you are registered with Facebook, your visit to our website can take place via your Facebook account. If you interact with the plugins, for instance by clicking on the ‘like’ button or commenting via Facebook, this information will be sent straight from your web browser to Facebook and saved by Facebook. If you are a Facebook member but do not want Facebook to combine the data on your visit to our website to your data already saved by Facebook, then you must sign out of Facebook before visiting our website. Even if you are not registered with Facebook there is the possibility that the plugins will send your IP Address to Facebook. More information on the purpose and extent of the data collection and processing by Facebook and your associated rights and safety options on protecting your privacy are available via Facebook’s data use policy via http://de-de.facebook.com/privacy/explanation.php. In addition, you can block Facebook plugins by using add-ons for your web browser such as Facebook Blocker.

Google+
is a social network operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). If you visit our website with this plugin then your web browser will automatically establish a direct connection to a Google server. The content of the plugin will be transferred directly from Google to your web browser and then placed in our website. We therefore have no influence on the extent of data that is collected by Google via the plugin. According to Google no personal data is recorded if the plugin is not clicked on. This data, including the IP Address, is recorded and processed only for registered members. If you are a member of Google+ and do not wish for Google to use our website to gather information about you and record this with your member data saved with Google, then you need to sign out of Google+ before entering our website. More information on the purpose and extent of the data collection, the further data processing and data use by Google and your associated rights and various setting options on protecting your privacy are available via Google’s data use policy: http://www.google.com/intl/de/+/policy/+1button.html.

Twitter
is a micro-blogging service offered by Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA). If you visit our website with this plugin, then your web browser will automatically establish a direct connection to a Twitter server. The content of the plugin will be transferred directly from Twitter from your web browser and then placed on our website. We therefore have no influence on the amount of data that is collected by Twitter via the plugin. We have compiled this information to the best of our knowledge, and as far as we are aware, only the IP Address of your internet connection and the URL of our website is transferred if the plugin is indeed installed with the sole purpose of collecting the content of the plugin.

6. GOOGLE ANALYTICS / GOOGLE REMARKETING
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of the activation of the option on ‘anonymous IP’ on the website, your IP address will be shortened and made anonymous in the European Union and all its alliance states. Only in specific cases, your IP address will be send to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By downloading and installing the browser plugin https://tools.google.com/dlpage/gaoptout?hl=US you can prevent the storage of cookies and prevent the usage of site related data (including you IP address) to and the processing of this data by Google.

This website uses Google Remarketing provided by Google Inc.. This means that any user that expresses interest in our products by visiting our website or using our online services will then be subject to targeted advertising on other websites that are a part of Google’s partner network. The information for the content of these adverts is collected via Cookies. These text files store data regarding the user’s behaviour when they visit a certain webpage, which then come up with product recommendations to be advertised to the user.

If you do not wish to be subject to any targeted advertising, you can deactivate the use Cookies for this purpose at the following page: https://www.google.com/settings/ads

By using our website and services you allow Google to collect and use information for the purposes outlined above. We would further like to inform you that Google operates its own Privacy Policy separate from our own. We assume no responsibility or liability for these guidelines or procedures. Please take time to read through the Google Privacy Policy (https://www.google.com/settings/ads) before using our website.

7. SECURITY OF YOUR DATA STORED BY US
Personal data you send us via our website and e-mail are secure. We undertake to protect your privacy and to treat your personal data confidentially.

If we receive personal data from you, this data is stored on safe servers. Access to those servers is only permitted to specially authorized technical, commercial and editorial personnel. These members of staff are trained and required to treat information which comes to their knowledge confidentially and to observe and data protection laws which are in force.

In order to avoid the loss or misuse of data stored by Serve ICE Ltd, we take considerable technical and organizational security precautions which are regularly updated to ensure that they meet the latest technological standards.

Please note, however, that due to the structure of the Internet it is possible that data protection regulations and the previously mentioned security precautions may not be observed by other persons or institutions outside our sphere of responsibility. In particular data which is not encrypted – even if this data is transmitted by e-mail – may be read by Third Parties. We have no influence on such circumstances from a technological point of view. It is therefore ultimately the responsibility of the user to protect his personal data from misuse either by means of data encryption or any other means at the user’s disposal.

8. WILL YOUR PERSONAL DETAILS BE PASSED ON TO THIRD PARTIES?
The personal data collected on Serve ICE websites is stored and processed on various servers. Your personal data will not normally be passed on to Third Parties and although we do everything within our power to protect your personal data, we may under certain circumstances be required by law or court judgement to reveal information about you to public authorities.

9. HYPERLINKS TO OTHER WEBSITES
On our websites there are so-called hyperlinks to the websites of other providers. By clicking on these links, you will be automatically redirected to the website of the other provider. You will recognize this by the change of the URL among other things.

We accept no responsibility for the treatment of your personal data on these websites by Third Parties since we have absolutely no control over them and cannot guarantee that these institutions observe data protection regulations currently in force. Please inform yourself about the Privacy Policies of the relevant providers on their respective websites.

10. INFORMATION RELEVANT TO THE STORAGE/DELETION OF YOUR PERSONAL DATA BY SERVE ICE LTD

Serve ICE Ltd stores your personal data only for as long as this is in accordance with current law.

Upon request we will be pleased to inform you whether and which data we have stored about you. Should it become apparent that in spite of our efforts incorrect data about you is stored by us, we will amend this incorrect data without delay. Further, should you require that all your personal data is deleted, then this will also be carried out upon request without delay. In the event that a deletion of your personal data is not possible on legal grounds, then the aforementioned data will be blocked. Please note, however, that following deletion of your personal data we will not be able to offer you services available on our website (or only to a limited extent).

If you have any enquiries pertaining to these matters, please contact:

Serve ICE Ltd
113 Potters Lane
Send
Surrey
GU23 7AW
UK

+44 (0)1483 751789

info@serve-ice.com

11. DATA PROTECTION ADMINISTRATOR
Should you have any further questions or suggestions concerning Privacy Policy at Serve ICE Ltd or the information contained in this document, please direct these to:
Jane Whatley
Serve ICE Ltd
113 Potters Lane
Send
Surrey
GU23 7AW
UK

Document date: April 2018